Trent Semler

Digital Marketing Expert

  • 14+ Years Experience

    In Digital Marketing and Design

  • Google Ads Certified

    Since 2014

  • Google Analytics Certified

    Since 2016

  • Expert Level SEO / Design / Marketing

    Indeed Assessments

I'm Trent, and I'm hyper-focused on developing and implementing results driven marketing plans to deliver leads as efficiently and cost-effectively as possible. I've spent the previous 14+ years invested in multi-channel marketing tactics, gaining relevant certifications and managing a diverse range of clientele locally and nationally. Clients have ranged anywhere from home builders and attorneys to restaurants, venues, hotels, universities and more.

From award-winning creative and design work, to lead-generating SEO strategy and data analysis of performance, my full scope of services brings added value to any size team or client.

WHO I'VE WORKED WITH

Here are a handful of the some of the local, regional, and national
brands that I've worked with on a variety of projects.

My multi-year campaign with ThompsonGas brought them from 18th largest propane company in the nation to 6th largest in the nation.
Executed SEO and PPC campaigns which helped Fernmoor Homes exceed sales goals time after time.
Designed menus for Dunkin Donuts to maximize profits and line speed while minimizing product waste.
Designed and implemented multiple meeting room signs for Marriott as well as digital signage to bring traffic into the on-site restaurant.
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I worked with Walter Reed on designing and implementing an internal messaging system.
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Designed menus for Greene Turtle to maximize profits and line speed while minimizing product waste.
Executed SEO as well as a number of successful marketing efforts for Coldwell Banker.
Executed SEO and PPC campaigns which helped Charter Homes exceed sales goals.
Designed Goodwill website as well as took part in multiple marketing efforts.
Designed and implemented directory and wayfinding digital signage for Holiday Inn's conference rooms.
Designed and implemented informational, directory and wayfinding signage around the University.
Designed digital ordering menus for Minute Maid Park and Aramark to maximize profits and line speed while minimizing product waste.
Designed menus for Quiznos Subs to maximize profits and line speed while minimizing product waste.
Designed digital ordering menus for Fenway Park and Aramark to maximize profits and line speed while minimizing product waste.
Produced a number of impact videos / animations for Meritus Health.
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Designed and installed exhibit displays throughout the Newseum.
Assisted on a number of sales displays for Drees Homes sales center locations.
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Designed and implemented informational, directory and wayfinding signage around the University.
Produced a number of impact videos / animations for Hub Labels.
Designed an award-winning website and orchestrated a full marketing campaign to exceed sales goals for Outlast.
Designed and implemented a front desk system at DoubleTree to show visitors local airport departures / arrivals.
Designed and implented in-restaurant display to show events and updates to patrons.
Designed the website for Mitchell Creek Marina as well as worked on a number of marketing pieces.
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SPECIALTIES

WEBSITE DESIGN, DEVELOPMENT, & CONVERSION OPTIMIZATION

 

I've designed and developed an array of websites across multiple industries – from home builders to restaurants and political campaigns, to security companies and jewelry stores to propane providers. I make the vertical my own and treat every website as if my own business depends on it to succeed.  

But – the design is only the beginning. What about how a person interacts with your site? A beautiful website does you no good if it brings you no business.

I believe a website is never complete. Once a client 'signs off' of a website, I'm just getting started. It can still continue to be massaged – making little tweaks to button location here, and copy there, always inching the conversion rate (more leads for you) higher and higher.

 

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Outlast Products
THOMPSONGAS
Justin Doyle Homes
NRG LAB
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Ryan Legacy Builders
EL RANCHERO RESTAURANT

Note that sites have potentially been modified by clients post-completion.

Dying to see more? Much of my past work is showcased at the Power Marketing website.

"I can't tell you enough how pleased I am with how beautifully the site has turned out."

– BEATRIZ HARRISON

DIRECTOR OF MARKETING

SCARMAZZI HOMES

Digital Advertising

Your beautiful website is no good if nobody can find it.

Digital Advertising, on platforms such as Google Ads and Facebook Ads, can be a fantastic way to get leads ASAP. It works for a brand new company that is just getting started and is looking for customers, just as well as it works for an established company that is looking to keep growing. Digital Advertising can be very costly and show little to no return if campaigns aren't professionally created and closely managed. I specialize in creating these campaigns and helping my clients get the most out of every dollar that goes toward these platforms.

I have personally managed millions of dollars of ad spend over the years, and maintain my Google Ads Certification so my clients can be sure that they're working with someone that meets Google's high standards of partnership.

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Naturecraft Homes (TN)

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Increased Conversions Year-Over-Year

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Hau Ink (WV)

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Increased Sales

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NRG Lab (MA)

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Cost-Per-Click Decrease

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Panhandle Dumpsters (WV)

0%

Average Conversion Rate Over 1 Year

Executed SEO and PPC campaigns which helped Charter Homes exceed sales goals.

Charter Homes (PA)

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Increased Conversion Rate

Executed SEO and PPC campaigns which helped Fernmoor Homes exceed sales goals time after time.

Fernmoor Homes (DE & NJ)

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Cost-Per-Click Decrease

"..great to work with and sends out regular, insightful reporting to keep us in the loop."

– MATTHEW DENTON

OWNER

HAU INK, HERBANSPROUT

IMPACT VIDEOS AND COMMERCIALS

Impact videos can be perfect when you have a message to get across, enlightening facts to share, or a new product to unveil and only have a few minutes to do it. They're also great for showing as opening to presentations or even as "attention-getters" at trade shows and in public spaces like waiting rooms.

Search Engine Optimization

If Digital Advertising is a diet, Search Engine Optimization is a lifestyle. Where Digital Advertising is great at getting you leads now, SEO is great at getting you leads forever.

Competition for Google Rankings is fierce and getting more difficult by the day. And don't I know it -- I compete nationally on a regular basis for terms like "home builder marketing" for Power Marketing. With the top position getting close to 30% of the clicks, it's no wonder why everyone wants to be there.

Ranking isn't everything, though. It's important to remember that being "number one" doesn't mean anything if you're top rank for a term nobody is actually looking for. That's where keyword research comes in - of which I perform regularly and extensively for my clients. I find the most popular words my client's customers are typing into their search engines, and give the right signals to Google to make the ranking magic happen.

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Gardens RV Village (TN)

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Increased Sessions Year-Over-Year

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Justin Doyle Homes (OH)

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Increased Sessions Year-Over-Year

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Corbo Group (CT)

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Increased Sessions Year-Over-Year

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Spichers Security (MD)

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Increased Sessions Year-Over-Year

My multi-year campaign with ThompsonGas brought them from 18th largest propane company in the nation to 6th largest in the nation.

ThompsonGas (Nationwide)

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Increased Sessions Year-Over-Year

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Ameristar Homes (MD)

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Increased Sessions Year-Over-Year

" [Trent] was able to bring our website to the top of Google, sending us valuable business and clients at the perfect time in our business’ growth, and even outranking the numerous other Dentists that have been around many more years than us!"

– DR. JOSH WRIGHT

CORNERSTONE DENTAL

ANIMATIONS & MOTION DISPLAYS

From animated killer whales on digital signs to draw attention to an exhibit, to impact videos to sell a new product, I've animated for multitudes of clients and needs in both 2D and even some 3D.

COPYWRITING & PROOFING

Whether its an E-Book, and article, or a simple headline, I'm happy to write for my clients when needed – especially with writing being such a big part of SEO.

LOGO & PRINT DESIGN

I've also designed logos for dozens of companies looking to rebrand or just getting started. Much of my work can be seen at Power Marketing.

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MARKETING CONSULTATION

Not sure how to spend your marketing budget and just want to talk? I'm up for that, too, and talk regularly with clients and strangers alike on webinars and personal phone calls.

EXPERIENCE

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FOSTER WEB MARKETING

SENIOR DIGITAL MARKETING STRATEGIST

Foster Web Marketing focuses on assisting doctors and lawyers not only with designing and managing their websites, but also helping them attract, convert and retain their ideal customers. 

FosterWebMarketing.com

2020+

  • Develop and execute digital marketing strategies for my clients.
  • Provide full-spectrum whitehat SEO, PPC, social media, and other digital marketing services to Foster Web Marketing clients, assuring that my clients’ KPIs are met while producing positive ROI
  • Act as account executive: communicate through phone and email, coordinate with clients as well as internal stakeholders to assure client needs are met, deliverables are completed on time, and performance milestones are achieved.
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Power Marketing

DIGITAL MARKETING EXPERT

Power Marketing focuses on providing qualified leads and performance based
results within the Home Builder market, for nation-wide brands and locally
focused, custom builders.

Power-Marketing.com

2012 – 2020

  • Personally responsible for managing millions of dollars in client digital advertising assets over the course of 7 years.
  • Consistently help clients maximize ROI and lead results, while also reducing unnecessary spending.
  • Supported Thompson Gas through multiple marketing efforts which allowed them to grow from the nations 17th largest propane provider to their current position of 9th in the nation.
  • Managed Fernmoor Homes marketing to help them consistently beat sales goals, in multiple communities, year over year.
  • Partnered with Outlast Products, taking them from being a little-known brand to a nation-wide selling product line by leading them in brand design, web development and digital marketing management.
  • Proactively implemented processes and internal systems to accommodate reduced staff and increased productivity within Power Marketing.
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NOVENTRI

ART DIRECTOR

Noventri provides digital signage design and hardware/software solutions to
clients all across the nation.

Noventri.com

2008 – 2012

  • Managed a team of up to six graphic designers and their projects to provide art direction,
    digital layouts and designs to all of Noventri’s clients.
  • Art direction and digital signage management included:
    • National brands like Dunkin’ Donuts, Greene Turtle, Quiznos and Marriott
    • Venues like Verizon Center, Minute Maid Park, Fenway Park and The Newseum
    • Universities and colleges such as University of Maryland, Morgan State University, Penn State University and Hampton University
    • Government entities, manufacturers, and more
  • Other duties included online content development, digital content development, website
    design & coding, SEO, photography and photo editing, video camera operation, video editing, article writing and proofreading, forum moderation, client relations, technical support, customer training, FTP management, on-site hardware installations and email campaigns.
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SPEC-COMM

GRAPHIC DESIGNER

Specialized Communications provides products and solutions, spanning from
display systems to camera repairs.

Spec-Comm.com

2007 – 2008

  • Layout design for digital signage applications
  • Banner design
  • Website design
  • Animated ad / commercial creation
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STEVENSON UNIVERSITY

GRAPHIC DESIGNER

Specialized Communications is a private university in Baltimore County, MD.

Stevenson.edu

2006 – 2007

  • Flyer design
  • Ticket design
  • Booklet and pamphlet design
  • Poster design,
  • Client communications and presentations
  • Completed projects primarily for the Greenspring Valley Orchestra, and on-site campus Theatre / Film Department

EDUCATION

BACHELOR'S OF SCIENCE IN

VISUAL COMMUNICATION

Graduated with my Bachelor's of Science in Visual Communication from Stevenson University, Dean's List / Magna Cum Laude, having studied the following:

  • Graphic Design
  • Web Design
  • Animation
  • Marketing
  • Photography
  • Psychology

REFERENCES

I have worked, or do work for or with all of the individuals below. Please feel free to reach out to any of them.

Jon King

Project Manager, Power Marketing

301.991.6445

jking@power-marketing.com

Micah Coffey

Senior Web Developer

304.820.8632

thenetking@gmail.com

Tim Rollins

Executive Director of Operations, Noventri

301.331.1737

tim@noventri.com

Bryan Goetz

Senior Tech Specialist, Stevenson U.

443.253.9244

bryanagoetz@gmail.com

Jessi Knipe

Owner, LovelyPixels

304.582.8042

jknipe@lovelypixels.com

John Spare 

Digital Marketing Specialist, Foster Marketing

724.712.0937

johnearlspare@gmail.com

Want to work with me?

I am available for hire through either Foster Web Marketing (law firm marketing) or LovelyPixels (small business web design and marketing).